Unicorn Flames

Our Vision

To grow ideas, people, and places in the Midwest through a new kind of startup studio. Unicorn Flames exists to create dignity-centered systems for marketing, growth, recruiting, and coaching. We believe in building businesses that are resilient, equitable, and human first.

Our Mission

We design, test, and grow ventures at the intersection of education, equity, and experimental entrepreneurship. Our mission is to help people rise above the weight of unsustainable systems. Our founder learned the hard way that models built only for speed and profit do not truly serve people. That failure became a turning point. After years of investment, research, and early experiments that never saw the light of day, Unicorn Flames was created to prove there is a better way to build.

Core Beliefs

• Education, technology access, and entrepreneurship drive mobility
• Traditional agencies no longer meet the needs of modern startups
• Social media saturation and deregulated platforms create harm
• Freelancers and contractors deserve equity, respect, and clarity
• Market volatility is permanent, resilience must be designed in

Core Competencies

• Emotional intelligence
• Systems thinking
• Narrative design
• Strategic execution

Our Model

We operate as a customized startup studio. Each venture is an experiment, either full-size (where we lead directly) or micro (where we provide vision and inspiration). We combine internal ventures with selective client services in recruiting, coaching, and growth strategy.

We focus on soloentrepreneurs and lean teams, while also working with larger organizations when the impact is clear. Whether helping a founder validate a new service or partnering with Salesforce on CrashCourse, our approach blends creativity with accountability and experimentation with discipline.

Partnerships and Ecosystem

We are deeply connected to the Midwest founder network, with partnerships in coworking, higher education, and local business communities. We integrate tools like Slack, Asana, and AI platforms to keep our systems lightweight, scalable, and human-centered.

Our Ethos

We are guided by three principles:

• Be clear. Speak and act in ways that help people make confident decisions.
• Be human. Build systems that respect the dignity of founders, teams, and contractors.
• Be resilient. Design ventures that last in an unpredictable market.